A startup called Lisensa, owned by Top10 Media,
launched
its service for automating blog content licensing transactions. Lisensa
was founded by legal scholars from the Berkman Center for Internet and Society
at Harvard Law School, and its scheme is based on the Creative Commons
framework. In addition to automating the various noncommercial licensing
terms that Creative Commons supports, Lisensa can also support commercial
transactions, from which it takes a cut of the revenue. A portion of its
profits will go to Creative Commons and the Berkman Center. Greg Lowes | Ecosystem Innovation Unlimited:: a few minutes to reflect on this ZDNET blog entry by Mary Jo Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 License. Powered by Drupal. http://greglowes.com/HOME | Content Matters: Advertising:: This work is licensed under a Creative Commons Attribution 2.5 License. January 27, 2008 less expensive to get a content or technology startup off the http://www.contentmatters.info/content_matters/advertising/index.htmlHOME |
It was only a matter of time until services like this started appearing.
Repeat after us, folks, whether you like it or not: Creative Commons is a rights
management technology. Creative Commons is a rights management technology.
Creative Commons is a rights management technology. Just not one that uses
encryption or other means of content protection -- although the two are by no
means mutually exclusive. AllDigDown blog:: to sell stolen goods, and if someone convinces content This work is licensed under a Creative Commons Attribution 2.5 License. Fair Use or Fair Share? http://blogs.alldigdown.com:8080/blogs/shelley/HOME |
Lisensia is actually a spiritual descendent of the so-called syndication
technologies that appeared during the dot-com bubble, such as iSyndicate and
Screaming Media. It takes advantage of a critical mass of innovations that
came about after the bubble burst: blogs (simple units of Internet content), RSS
feeds (a simple standard for syndicating such content), and Creative Commons (a
simple rights management standard for consumer created content).
There is a strong argument that firms like iSyndicate and Screaming Media
would have succeeded if those innovations had been in place. There is an
equally strong argument here for simple standards instead of over-engineered
ones: the bubble-era services had to contend with a variety of content formats,
proprietary rights management schemes, and a syndication protocol standard
called ICE that collapsed under the weight of its own complexity. The
bubble-era services had to build too much infrastructure that was too
complicated for individual content creators to use. Phil McKinneys Blog:: Use. Actual Primary Use. Telephone. Broadcast audio content to This weblog is licensed under a Creative Commons License. Powered by. Movable Type 3.21 http://www.philmckinney.com/blog.htmlHOME | OwnTerms Wiki / Terms of Use 1:: under a Creative Commons Attribution-Share Alike 3.0 License, unless otherwise license to reproduce, modify, adapt and publish the Content solely http://ownterms.pbwiki.com/Terms+of+Use+1HOME |
Perhaps the greatest service that Lisensia is performing is clearing some of
the politically correct smog over Creative Commons and illuminating the schemes
true nature and utility. It seems to us that a service like Lisensia does
not have much in the way of "secret sauce" or barriers to entry. Therefore
we suspect that many more Creative Commons-based rights licensing services will
appear -- and that once enough bloggers take advantage of them, that a lucky
handful of them will make attractive acquisition targets for the big Internet
players looking to monetize consumer created content.
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